Whaewon is a purebred Korean and a marketing mutt. Map that on a venn diagram! She blends more than 15 years of advertising, PR, paid and social experience, to lead integrated brand strategy that builds and protects some of the world’s most iconic and innovative brands.

She loves thinking about omni-channel solutions that defy media assumptions and break generational marketing expectations. Whaewon is helping to evolve FleishmanHillard’s strategic models to deliver impactful and integrated campaigns through meaningful brand purpose, unique storytelling and inspired creative.

Whaewon’s client roster has included Fortune 100 brands including AT&T, Chevrolet, Google, Lowe’s Home Improvement and Tyson Foods. She has also worked with up starts and challenger companies that keep big brands up at night including Boulder Brands, Omission Beer and Udi’s Gluten Free Foods

When she’s not at work, she’s raising two human mutts (aka daughters) and one purebred poodle.