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avatar for Erin Reilly

Erin Reilly

Moody College of Communication
Professor / Director of Innovation & Entrepreneurship
Austin, Texas
Erin Reilly is an entrepreneur, educator and strategist with 20 years of experience inventing new
approaches, products, services and experiences about storytelling, engagement and learning
through emergent technology. Erin is Past Board President of NAMLE (National Association for
Media Literacy Education), and is ex-officio of the Executive Committee of the Academy of
Television Arts & Sciences Interactive Media Peer Group, as well as serves on advisory boards,
such as Disney Junior Education and PBS newly launched Hero Elementary and Emmy-award
winning Sci Girls.
As an educator, Erin currently is Professor of Practice and Inaugural Director of Innovation &
Entrepreneurship for Moody College of Communication at University of Texas at Austin. In her
roles, she guides faculty and students in imagining where innovation meets entrepreneurship.
She has designed and launched a new specialization, Texas Immersive, to teach courses on the
future of media and entertainment, and builds university-wide initiatives and fosters
relationships with other academic institutions and industry partners. She has authored both
academic and industry publications including Headspace VR on Medium, Fan Favorites in
Strategy + Business, T is for Transmedia: Learning through Transmedia Play, and co-author of
the book, Reading in a Participatory Culture.
As an entrepreneur, Erin founded ReillyWorks to creatively build connected experiences for
families to get active and play together. Current projects in development include CARPE´, a new
Augmented Reality and SMART Kit game and Winklebeans, a sensor-based toy that connects to
a data-driven story world. She is known for her social entrepreneurship activities in founding
Zoey’s Room, one of the first social media programs connected to a licensed afterschool
program for young girls.
As a strategist, Erin consults with private and public companies in the areas of audience
engagement, creative strategy and transmedia storytelling. She has been a frequent guest
lecturer worldwide at universities as well industry conferences such as SXSW, Sandbox Summit,
and Nintendo Marketing Summit. Currently, she’s a strategic consultant to Infinity Festival.
Erin was a founding member of the University of Southern California’s Annenberg Innovation
Lab holding the positions of Managing Creative Director and Research Fellow from 2010-
2018. Before that, she was Research Director for Project New Media Literacies at MIT and also
has conducted classes as a Visiting Lecturer at MIT’s Comparative Media Studies and Harvard
University’s Project Zero Summer Institute. She is a graduate of Emerson College and has her
Master of Fine Arts degree from Maine Media Workshops + College.