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Thursday, October 4 • 9:15am - 10:15am
Design Track | Oh the Vanity! How Personal Biases Ruin the Best of Intentions (@ WeWork Barton Springs)

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Today, the lion's share of key decisions about users and experiences are owned by a small contingent of educated people. But when those biases are released into their user base, there is only so much we can do to rescue an investment that fails to resonate. However, there is hope; in some organizations, designers and developers are engaging design research earlier in the process, using stories and statistics to validate a business case for crafting more empathetic products and experiences. In this session, Annie Hardy, Founder of zeet insights, and Krystal Webber, Global Design Lead of IBM Blockchain Services, will discuss the empathetic design approach they've gained from their experience working with populations ranging from indigent Spanish-speaking populations to global corporate CEOs. In the case studies shared, we'll examine the biases that emerged in the design process by government entities, startups, and corporate America. We'll also discuss how large enterprises with large budgets conduct research differently than teams with modest budgets. Attendees will leave with a set of guiding thoughts and approaches they can apply to question their own biases in the design process.

avatar for Krystal Webber

Krystal Webber

Global Design Lead, IBM Blockchain Services

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We wanted to build a community. A place you join as an individual, 'me', but where you become part of a greater 'we'. A place where we're redefining success measured by personal fulfillment, not just the bottom line. Community is our catalyst.

Thursday October 4, 2018 9:15am - 10:15am CDT
WeWork Barton Springs 801 Barton Springs, Austin, TX 78704