Austin Startup Week 2018

​​​​How Culture Drives Customer Experience (30 minutes) 
Presented by Elijah May, Managing Partner at The Experience Firm 

People like to say there's no silver bullet in business, but they're wrong.

According to a 2018 benchmark report by the Tempkin Group, companies with a "Moderate Improvement in Customer Experience" are seeing anywhere from a 75-100% increase in annual revenue over three years. This is why more companies than ever before are investing real money in customer experience, with some even going so far as to hire a Chief Experience Officer - and those CXOs are finding that culture is everything.

Whether you hire a CXO or not, if you're serious about your company's profitability, it's time to get serious about creating a culture in which your employees are motivated and empowered to make customers happy. Happy customers spend more money. Happy customers come back. Happy customers tell their friends. Happy customers come from the experience created by employees who embrace a tangible mission, adhere to values that mean something and hold to a clear vision for a future worth creating.

If you're reading this, you probably believe in culture enough to have written down your mission, vision, and values, and you might even proud of them. The problem is that they're probably crap. In this session, we're going to have a really candid conversation about how to create a culture rooted in reality and capable of driving the customer experience that's going to make you a huge success (no matter how you define success).

Employer Branding Through Growth: Telling your Story (15 minutes)
Presented by Leif Wennerstrom, Director of Recruiting at Procore

Every company has hiring challenges: location, market, unknown brand, lack of resources, just to name a few. Procore's headquarters is located in a sleepy beach town 90 miles north of Los Angeles, which poses a hiring challenge that has meant ever-changing partners, technology, and channels to build our brand. Our agile branding approach has scaled alongside our growth with a clear story and bespoke talent experience. Hear lessons learned at every step from 75 employees to over 1000 in 3 years.

- What to change and what to keep in branding through growth
- Talent engagement at every stage
- Staying scrappy to maintain success

Workforce Automation (15 minutes)
Presented by Anton Groom, Sr. Director of Automation, Data Science and Emerging Technology at Walmart