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Thursday, October 4 • 10:30am - 11:30am
Marketing and Branding Track | Telling the Startup Story: Lean Media Relations Strategies for Sustained Growth (@ The Refinery)

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Powerful media relations can be a boon to any startup. Whether promoting a new product, catching attention from potential investors, or even recruiting talent, media exposure will help acquire a mass audience in ways that very little other channels can. This panel will offer a deep dive into the startup story - how to package it for the media and what to do when they bite. Austin Business Journal representatives will share tips on how/when to pitch, what reporters and various media outlets look for, etc. Thom Singer, host of "Cool Things Entrepreneuers Do" will represent the podcast perspective on how to package and leverage content. And Jo Detavernier will talk about how to create synergies between owned (website, blog, etc.), earned (media) and paid (advertising) media. Each panelist will speak for 10 minutes on their topic, followed by 30 minutes of discussion moderated by Jo Detavernier and concluding with 15 minutes of audience Q&A.

avatar for Jo Detavernier

Jo Detavernier

VP and Partner, Manzer Communications

avatar for Colin Pope

Colin Pope

Editor, Austin Business Journal
avatar for Thom Singer

Thom Singer

owner, DavisHill Solutions
After a successful career in sales and marketing, Thom Singer became a growth leadership speaker in 2009. A decade later he has brought his high energy presentations and action-oriented content to over 800 audiences. Thom knows that as the speaker or master of ceremonies he has a... Read More →

Thursday October 4, 2018 10:30am - 11:30am CDT
The Refinery 612 Brazos Street Austin, TX 78701