PrideBites started as a group of dog loving college friends on a path to bring customization to essential pet products, eventually winning big with their personalization idea in the Shark Tank. Favor started out just five years ago as an on-demand delivery company based in Austin and has now expanded to more than 50 cities in Texas and merged with H-E-B as a wholly-owned subsidiary. In this fireside chat, founders Steven Blustein and Zachary Maurais come together to reflect on the similarities and differences in their startup paths, how brand marketing has factored into their companies’ successes, and look ahead toward what’s on the business horizon.