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Thursday, October 4 • 1:00pm - 2:00pm
Marketing and Branding Track | Marketing to Millennials and Gen Z (@ The Refinery)

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With the youngest Millennials just getting out of college, they are the largest generation present in today’s workforce and represent huge amounts of purchasing power. Often characterized as “image-obsessed,” they are confident, ambitious and experience-oriented. On the other hand, Gen Zers are driven by cool products rather than a memorable moment. Creating a brand that resonates and connects with both generational groups early on is key to foundational growth. This panel will discuss strategies and channels for pursuing Millennials and Gen Zers to win over their brand love. 

avatar for Aaron Fox

Aaron Fox

General Manager, Central Texas, Lyft
Aaron is General Manager of Lyft in Central Texas, including Austin, San Antonio and Dallas-Fort Worth. He opened Lyft's first office in Texas in 2015 after several years at Dell, where he held roles in online operations and merchandising. Prior to Dell, Aaron worked at Bain and Company... Read More →
avatar for Kelly Grizzard

Kelly Grizzard

Senior Vice President, FleishmanHillard
avatar for Mark Hennings

Mark Hennings

Co-founder & CEO, Simple Booth
Photo technology, entrepreneurship, software development, marketing
avatar for Jeff Noel

Jeff Noel

Associate Creative Director, lookthinkmake
Jeff grew up in south Louisiana and studied at Louisiana State University. He began his professional career in New Orleans working on clients ranging from hotels, tourism campaigns, and national restaurants to international construction companies and B2B businesses.Heeding the call... Read More →
avatar for Caroline Stewart

Caroline Stewart

Business Development Strategy, Trend

Thursday October 4, 2018 1:00pm - 2:00pm CDT
The Refinery 612 Brazos Street Austin, TX 78701