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Tuesday, October 2 • 11:00am - 12:15pm
Health Tech Track | Branding a Technology, a ‘How To’ Workshop - Part Two

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Screamer Co., an Austin-based, nationally recognized branding agency, is putting on a workshop focused on helping  companies solve the unique challenges that come with branding a technology. This workshop will identify the opportunities and challenges associated with this type of brand building and provide examples of deliverables for every development stage.

What Attendees Will Learn 1. How to develop the positioning and messaging strategies required to build an effective brand (brand platform) 2. How to use strategies to build an effective and visual language (logo/color/type) and implement marketing content


To make the experience more impactful than expected, Screamer Co. will share recent technology brand building experience   as ‘real life’ examples of work product for each stage of development. Scott Creamer, Founder and Creative Director at Screamer Co. and Ashely Jones, Director of Account Services at Screamer Co. and Amy Dowell, Associate Partner, EVP  Strategy at HCB Health will each speak to their area of expertise.

How to Brand a Technology
Session 1 – 9:30am to 10:45am 

Building A Brand Strategy • Outline brand development in easy to understand phases with deliverables for each step  - Research  - Plan  - Build  - Implement • Take the audience through a condensed version of the Screamer Co. JumpStart.   Basically discuss the importance of:  - Identifying the problem  - Identifying the insight or opportunity  - Developing a positioning statement (Who, What, How, and Why)  - Creating a personality  - Establishing the value propositions (functional, emotional, self)

Break – 10:45am to 11:00am

How to Brand a Technology
Session 2 – 11:00am to 12:15am 

How to Bring a Strategy to Life • Share creative exercises and approaches for developing a unique visual language for a brand  - Logo  - Color palette  - Fonts  - Imagery • Use your new visual language - Creating content for a brand  - Uniqueness  - Effectiveness  - Standing out vs. fitting in

ABOUT SCREAMER CO. Founded in 2006, Screamer Co. is an Austin-based, nationally recognized branding agency, dedicated to innovation and delivering proven results. With a reputation for developing and launching award-winning brands across diverse industries, Screamer Co. is know for building brands that are equal parts data and human touch. Their strategies and creative campaigns do more than look good, they further client’s specific business objectives while establishing a unique voice that both differentiates and engages audiences.

avatar for Scott Creamer

Scott Creamer

Founder/Chief Creative Director, Screamer Co.
Founder and Creative Director at Screamer Co. With more than 30 years experience in the advertising and marketing industry, Scott is known for taking complicated, sometimes controversial, subjects and distilling them down to simple, easy to understand messages.He has built his reputation... Read More →
avatar for Amy Dowell

Amy Dowell

Associate Partner, EVP Strategy, HCB Health
Associate Partner, EVP Strategy at HCB Health, Amy Dowell leads the med tech business unit of HCB Health, dedicated to enhancing patients’ lives and clinicians’ practices around the world. As a member of the Executive Committee at HCB Health, her central role is focused on helping... Read More →
avatar for Ashley Jones

Ashley Jones

Director of Account Services, Screamer Co.
With over ten years of experience creating marketing campaigns for Fortune 500 companies and start-ups alike, Ashley has a strong background in marketing strategy and brand creation.Ashley has worked in traditional advertising, word-of-mouth marketing, and as the head of marketing... Read More →

Track Leads & Advisory Board
avatar for Health Tech Austin

Health Tech Austin

Health Tech Track Lead

Tuesday October 2, 2018 11:00am - 12:15pm CDT
Capital Factory
  Health Tech Track
  • Room Voltron, 1st floor