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Food and CPG Track [clear filter]
Wednesday, October 3


Food and CPG Track | Wake Up! CPG Conversations Over Coffee (The Refinery)
Wake Up! is a new, casual meetup for people interested in the Austin Consumer Packaged Goods Community.

Austin-area Consumer Packaged Goods (CPG) brands, retailers, service providers and local enthusiasts are welcome to join us for a lively discussion about the CPG scene and helping each other grow our businesses and community.
A HUGE thanks to our sponsors:

Egan Nelson - https://www.egannelson.com

Egan Nelson is a boutique law firm specializing in private equity, venture capital and real estate transactions.  The Firm consists of 28 lawyers and its principal offices are located in Dallas and Austin, Texas with satellite offices in Seattle and New York City.

Egan Nelson was formed to provide a lower-overhead and flexible platform for our attorneys to continue sophisticated legal practices, while offering more efficient, responsive, “hands-on” services to our clients.  

Moss Adams - https://www.mossadams.com

Moss Adams is a fully integrated professional services firm dedicated to assisting clients with growing, managing, and protecting prosperity.

With more than 2,900 professionals and staff across more than 25 locations in the West and beyond, we work with many of the world’s most innovative companies and leaders. Our strength in the middle market enables us to advise clients at all intervals of development—from start-up, to rapid growth and expansion, to transition.


Justworks - https://www.justworks.com

Justworks takes the busyness out of running a business. Founded in 2012, Justworks, the fastest growing HR technology company, helps entrepreneurs and businesses grow with confidence by giving them access to big-company benefits, automated payroll, HR tools, and compliance support — all in one place. Justworks does this by combining the power of a certified Professional Employer Organization (PEO) with expert 24/7 customer service and a simple and friendly platform. With Justworks, teams of all sizes can work fearlessly, pursue their passion, and do more of what matters. To learn more about visit www.justworks.com, follow us on Twitter @JustworksHR and Instagram @Justworks_HR.  


Silicon Hills Lawyer - https://www.siliconhillslawyer.com


Texas Squared Startup Newsletter - https://www.texassquared.com

Learn more about Wake Up! at www.bitly.com/wakeupcpg

Wednesday October 3, 2018 8:00am - 9:15am
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | Harvesting Energy From Fusion (The Refinery)
Natures Collective Organization is a Non-Profit Alternative to the For-Profit Anaerobic Digestion Systems and power plant systems. We accept many types of organic material from excess logging and agriculture waste too food scrap biomass from our local community vendors to process through our future AD System Which and steam turbines creating methane and steam powered energy that can be turned into Kilowatt hours for use by the citizens of our community. We then create Carbon Rich Soil by mixing the organic bio char created from the heating our Steam turbines with the by product Soil from Our AD system. This Carbon Rich Soil retains nutrients better than the average chemically enhanced Soil due to cation exchange capacity. We sell a portion of the Carbon Rich Compost to local distributors. And farm the remaining soil to grow produce for our members allowing us to feed our community as well as harvest energy from their fusion.

In our session we will discus what we need in order to grow our organization further and our expected date of Energy generation.

avatar for Tristan Gunderson

Tristan Gunderson

CEO, Founder, & Engineer, Natures Collective Organization

Wednesday October 3, 2018 9:30am - 10:45am
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | Finding Investors for Your Food Company (The Refinery)
This panel will bring together startup founders, food investors, and experts in the startup and food industry to discuss the best way for food startups to attract funders.  Acquiring investors is more than a numbers game, and a very small percentage of startups that pitch VCs actually end up with funding. This panel will discuss the many strategies and pathways towards funding, and the most important items to have in place before pitching to investors.

avatar for Curt Nelson

Curt Nelson

Partner, Austin Foodshed Investors
Austin Foodshed Investors exists to increase the supply of good, clean, fair, local food by investing in small, local, sustainable food and agriculture entrepreneurs. We offer advisory services to help companies get ready to fundraise, capital, and investment opportunities for values-based... Read More →
avatar for Shawn O'Keefe

Shawn O'Keefe

Director of Innovation, Food+City
Shawn is an innovation nerd. After fourteen years as a producer and strategist for the South by Southwest (SXSW) Interactive Festival, he moved overseas to head up the first hardware accelerator in New Zealand, Lightning Lab Manufacturing. After three years of working on startup acceleration... Read More →
avatar for Hema Reddy

Hema Reddy

Founder & CEO, Crafty Counter
Hema Reddy is the founder and CEO of Crafty Counter, a consumer products brand, dedicated to making taste forward, nutritious and convenient meals for flexitarian families, that want to include more plant based foods in their diet. With their signature product Wundernuggets, Crafty... Read More →
avatar for Manuel Rosso

Manuel Rosso

Co-Founder, Rosso&Flynn

Wednesday October 3, 2018 11:00am - 12:15pm
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | From 0 to 1, Starting your Food Business and Earning your First $100,000 (The Refinery)
Join us for a panel with companies just out of the beginning stages of starting a CPG company and learn more about the challenges faced getting something going from nothing.  We'll guide attendees through the steps and hurdles that we all took launching in the Austin market, landing our first paying customers, getting into our first retail store, and growing our businesses to $100,000 and beyond. 

avatar for Genevieve Gilbreath

Genevieve Gilbreath

Managing Director, SKU

avatar for Lindsey Crouch

Lindsey Crouch

Co-Founder, Guiltless Goodies
avatar for Alyson Eberle

Alyson Eberle

Founder & CEO, Pure Spoon
I created Pure Spoon when I was a new mom and couldn't find any option for fresh baby food at the grocery store. I wanted to create a brand and a product that gave busy parents a convenient option for their baby's first meals without having to compromise on quality. Pure Spoon pioneered... Read More →
avatar for Kyle Koehler

Kyle Koehler

Co-Founder, Wildway
avatar for Albert Swantner

Albert Swantner

Founder, Sway Water, Bohemian

Wednesday October 3, 2018 12:30pm - 1:45pm
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | Your First 1000 Foodies: How to Market and Bootstrap Growth For Your CPG Company (The Refinery)
A deep dive into the marketing strategy and tactics Kettle & Fire used to scale from a bootstrapped startup to a CPG juggernaut. Kettle & Fire (kettleandfire.com) is one of the fastest growing co's in the CPG space and the category leader for bone broth. The company has a unique founding story in that it solely grew their customer base through digital marketing. This helped fuel their retail push in the past year (6,000+ locations including Whole Foods and HEB).

Jack will discuss how they got their first 1,000 customers with a tiny team, how they identify and prioritize new marketing channels, what they did to scale to 7-figure monthly revenue, and all the learnings and mistakes they've made along the way. The goal with this presentation is for everyone to come away with at least 5 actionable learnings they can implement for their CPG business.

avatar for Jack Meredith

Jack Meredith

Director of Marketing, Kettle & Fire

deck pdf

Wednesday October 3, 2018 2:00pm - 3:15pm
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | The Intersection of Food, Technology, and Wellness (The Refinery)
 Join us and a panel of disruptors across CPG, Agriculture, and the Wellness industry to discuss the intersection of technology, health, and customer experience. Learn more about consumer trends, sustainability, and the innovative ideas around marketing and product development that are shaping today’s path from farm to consumer.

avatar for Jenni Lee

Jenni Lee

Reporter/Anchor, KVUE News
Jenni Lee is the morning weekend anchor and weekday reporter for KVUE News. The veteran journalist has been covering news in Austin since September 11, 2001 (what a first day on the job!) but her career started in the mid 1990’s in Bryan/College Station at the CBS station there... Read More →

avatar for James Coffman

James Coffman

Director, Tower Farms
James Coffman, Director of Tower Farms Division at The Juice Plus+ Company, oversees the expansion and implementation of successful Tower Farms around the world. Tower Farms is a vertical growing system that allows for sustainable commercial food production by using less space and... Read More →
avatar for Joe Kerby

Joe Kerby

Alpaca Market, CEO
Joe Kerby is CEO of Alpaca Market, a health-forward food company that serves fresh, locally-sourced, chef crafted meals via a network of custom vending machines and Smart Fridges.  After many years of experience in the restaurant industry, Joe and his wife, Brittaney, became frustrated... Read More →
avatar for Stephanie Scherzer

Stephanie Scherzer

CEO & Founder, Farmhouse Delivery
Stephanie Scherzer works to connect communities with their land, and make local food more accessible. Her love of farming and passion for sustainable living is what drives Farmhouse Delivery’s mission and its dedicated staff. She moved to Austin in '93 and has more than 20 years... Read More →
avatar for Danielle Sobel

Danielle Sobel

CEO, Juice Society
Danielle Sobel is the founder and CEO of Juice Society, an Austin based wellness brand. After suffering for years from chronic conditions, Danielle turned to a plant-based diet to heal from the inside, out. She watched her symptoms virtually disappear and became inspired to create... Read More →

Wednesday October 3, 2018 3:30pm - 4:45pm
The Refinery 612 Brazos Street Austin, TX 78701


Food and CPG Track | Beyond Vodka - Austin's Liquor Startup Scene, Panel Discussion followed by Tasting / Happy Hour (The Refinery)
Follow this link to check out Austin's Liquor Startup Scene

Twenty years ago Austin became home to the first craft liquor brand from Texas, Tito's Vodka, which recently became the highest selling liquor in the United States. Since then, a diverse group of entrepreneurs have introduced an even more diverse array of products, making Austin one of the top locations in the country for launching spirits brands. Some have even called Austin the Silicon Valley of booze. Join us for a panel discussion with Austin-based entrepreneurs in the spirits industry. The discussion will be followed by a casual tasting and networking session where guests can meet the panelists and taste their products, including Austonian Whiskey, Tubi 60, Emerald Absinthe, Tequila Sheela, and more.

avatar for Arianne Sclerandi

Arianne Sclerandi

Relationship Manager, Frost Bank

avatar for Jessica Leigh Graves

Jessica Leigh Graves

Co-Founder, Violet Crown Spirits
I ran a band and a sign language interpreting business before I got into booze. I still do those, too. I'm more pretender than bartender, but I've ended up the president of the United States Bartenders Guild Austin Chapter.
avatar for Chris Hofbauer

Chris Hofbauer

Founder, Soley Beverage
avatar for Mark Koelsch

Mark Koelsch

President/Founder, Remington Family Distillers
avatar for Kathryn Loeffler

Kathryn Loeffler

Founder, Tex Avivi Importers
Founder of Tex Avivi Importers - an Austin based liquor import company and the exclusive importer of Tubi 60 - Israel's most popular spirit. As a small importer responsible for bringing a new international brand to market in the US, we've used personal fan engagement and social media... Read More →
avatar for Natalie Merrick

Natalie Merrick

Co-Founder, Tequila Sheela
Natalie is the Co-Founder of Tequila Sheela, an organic, sipping spirit. She began her career in Accounting/Finance, loves to travel and is now passionate about sharing her tequila with the world. Ask Natalie about baking, traveling, and growing up in Westphalia.
avatar for Lawrence Sasso

Lawrence Sasso

Founder, Austonian Sprits
Lawrence is the founder of Austonian Spirits and developed the technology behind award-winning Austonian Whiskey, which uses a unique alternative aging process in place of traditional barrel aging.

Wednesday October 3, 2018 5:00pm - 6:15pm
The Refinery 612 Brazos Street Austin, TX 78701