Austin Startup Week 2018

 8 Startups • 8 Pitches

Screamer Co., an Austin-based, nationally recognized branding agency, is putting on a workshop focused on helping  companies solve the unique challenges that come with branding a technology. This workshop will identify the opportunities and challenges associated with this type of brand building and provide examples of deliverables for every development stage.

What Attendees Will Learn 1. How to develop the positioning and messaging strategies required to build an effective brand (brand platform) 2. How to use strategies to build an effective and visual language (logo/color/type) and implement marketing content

WORKSHOP DESCRIPTION 

To make the experience more impactful than expected, Screamer Co. will share recent technology brand building experience   as ‘real life’ examples of work product for each stage of development. Scott Creamer, Founder and Creative Director at Screamer Co. and Ashely Jones, Director of Account Services at Screamer Co. and Amy Dowell, Associate Partner, EVP  Strategy at HCB Health will each speak to their area of expertise.

How to Brand a Technology
Session 1 – 9:30am to 10:45am 

Building A Brand Strategy • Outline brand development in easy to understand phases with deliverables for each step  - Research  - Plan  - Build  - Implement • Take the audience through a condensed version of the Screamer Co. JumpStart.   Basically discuss the importance of:  - Identifying the problem  - Identifying the insight or opportunity  - Developing a positioning statement (Who, What, How, and Why)  - Creating a personality  - Establishing the value propositions (functional, emotional, self)

Break – 10:45am to 11:00am

How to Brand a Technology
Session 2 – 11:00am to 12:15am 

How to Bring a Strategy to Life • Share creative exercises and approaches for developing a unique visual language for a brand  - Logo  - Color palette  - Fonts  - Imagery • Use your new visual language - Creating content for a brand  - Uniqueness  - Effectiveness  - Standing out vs. fitting in

ABOUT SCREAMER CO. Founded in 2006, Screamer Co. is an Austin-based, nationally recognized branding agency, dedicated to innovation and delivering proven results. With a reputation for developing and launching award-winning brands across diverse industries, Screamer Co. is know for building brands that are equal parts data and human touch. Their strategies and creative campaigns do more than look good, they further client’s specific business objectives while establishing a unique voice that both differentiates and engages audiences.

Screamer Co., an Austin-based, nationally recognized branding agency, is putting on a workshop focused on helping  companies solve the unique challenges that come with branding a technology. This workshop will identify the opportunities and challenges associated with this type of brand building and provide examples of deliverables for every development stage.

What Attendees Will Learn 1. How to develop the positioning and messaging strategies required to build an effective brand (brand platform) 2. How to use strategies to build an effective and visual language (logo/color/type) and implement marketing content

WORKSHOP DESCRIPTION 

To make the experience more impactful than expected, Screamer Co. will share recent technology brand building experience   as ‘real life’ examples of work product for each stage of development. Scott Creamer, Founder and Creative Director at Screamer Co. and Ashely Jones, Director of Account Services at Screamer Co. and Amy Dowell, Associate Partner, EVP  Strategy at HCB Health will each speak to their area of expertise.

How to Brand a Technology
Session 1 – 9:30am to 10:45am 

Building A Brand Strategy • Outline brand development in easy to understand phases with deliverables for each step  - Research  - Plan  - Build  - Implement • Take the audience through a condensed version of the Screamer Co. JumpStart.   Basically discuss the importance of:  - Identifying the problem  - Identifying the insight or opportunity  - Developing a positioning statement (Who, What, How, and Why)  - Creating a personality  - Establishing the value propositions (functional, emotional, self)

Break – 10:45am to 11:00am

How to Brand a Technology
Session 2 – 11:00am to 12:15am 

How to Bring a Strategy to Life • Share creative exercises and approaches for developing a unique visual language for a brand  - Logo  - Color palette  - Fonts  - Imagery • Use your new visual language - Creating content for a brand  - Uniqueness  - Effectiveness  - Standing out vs. fitting in

ABOUT SCREAMER CO. Founded in 2006, Screamer Co. is an Austin-based, nationally recognized branding agency, dedicated to innovation and delivering proven results. With a reputation for developing and launching award-winning brands across diverse industries, Screamer Co. is know for building brands that are equal parts data and human touch. Their strategies and creative campaigns do more than look good, they further client’s specific business objectives while establishing a unique voice that both differentiates and engages audiences.

This panel will discuss the ways in which a person’s health and wealth are inextricably intertwined. Ill health is not only a ticket to an early grave, it’s expensive. Good health, on the other hand, reduces strain on the bank account and can enhance it through savings on medical expenses, financial rewards (from insurers, employers and others) and new ways of monetizing one’s health data.

Art Markman  is the Anabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and Founding Director of the Program in the Human Dimensions of Organizations. He has written over 150 papers on topics including reasoning, decision making, and motivation. Art  brings insights from cognitive science to a broader audience through his blogs at Psychology Today and Fast Company as well as his radio show and podcast Two Guys on Your Head. He has written several books  including Smart Thinking, Smart Change, and Brain Briefs. When Art isn't working or spending time with his family, he can be found playing the saxophone with the ska band Phineas Gage.

This panel of Health Tech Founders will share their story on what inspired the idea to lead their startup, how they got early funding, who was their first customer, how they found their key partners, biggest mistakes, biggest success, and many more conversation touch points.