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avatar for Alyson Eberle

Alyson Eberle

Pure Spoon
Founder & CEO
Austin, Texas
I created Pure Spoon when I was a new mom and couldn't find any option for fresh baby food at the grocery store. I wanted to create a brand and a product that gave busy parents a convenient option for their baby's first meals without having to compromise on quality. Pure Spoon pioneered the fresh baby food category in 2014 and disrupted the innovation-starved baby food category. We have learned a whole lot since our first cup was placed on a Whole Foods shelf.