Hema Reddy is the founder and CEO of Crafty Counter, a consumer products brand, dedicated to making taste forward, nutritious and convenient meals for flexitarian families, that want to include more plant based foods in their diet. With their signature product Wundernuggets, Crafty Counter is driving innovation in the frozen nuggets category. Prior to her entrepreneurial ventures, Hema was Program Director for Worldwide Systems Marketing at IBM with 14 years of experience running global initiatives. She also produces and hosts the longest running CPG podcast in the industry, called Food Startups Podcast, featuring experts and entrepreneurs in the food and beverage industry. Hema has spoken at conferences globally, and occasionally volunteers her time teaching cooking classes in the Austin culinary circuits. She is the proud mama of two toddlers and wife to a Michigan football fanatic.